Blonderland is the first ever AI generated campaign of John Frieda that is visualizing the transformative aspect of blonde hair in a surrealistic environment.

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John Frieda Blonderland Campaign

Vesper Milano

Entering into a constructive and creative exchange with Vesper Voyage, by crafting a corporate and visual identity that embarks a journey outside the realm of everyday perception.

Vesper Voyage Corporate and Visual Identity

Vesper Voyage, a brand project conceived by Vesper Milano, invites audiences to partake in a journey which transcends the everyday. Each collection will have its own theme and encompass a series of objects for everyday use.

Vesper Voyage Noctambulist Campaign

Vesper Voyage, a project conceived by Vesper Milano, invites audiences to partake in a journey which transcends the everyday. Each capsule collection has its own theme and encompass a series of objects for everyday use.

Re-contextualizing the brand legacy and identity of the premium fabric supplier Bitto, through an artistic discourse about the beauty of craftsmanship.

Bitto Rebranding

Reimagining the brand values of Romanengo 1780, while paying tribute to the legacy of a historical confectionery house. 

Romanengo 1780 Brand Campaign

A creative symbiosis between hair care brand John Frieda and ambassador Adiam Habtezion for the William Fan runway show, combined with product collaboration and influencer seeding to honor individuality.

William Fan and John Frieda Brand Collaboration

The interplay of form, nature and surface has been an elementary part of the creative exploration, to reflect the variety of 2787 perfumes.

2787 Perfumes Digital Content

Searching for a perfect moment in life, fulfilled and completely at ease with oneself, to shine bright as the finest jewelry of Christ.

Christ Autumn Campaign

A virtual boutique for handmade sweets, designed with the purpose to give the international clientele instant access to the brand universe.

Romanengo 1780 Website

A customized logo and animated visuals for Levi's Italia, to address awareness about our environment, recycled garments and immediate future.

Levi's Now Future Lettering

Creation of various visual worlds, from Alice in Wonderland to 80ies work environment, with Rene Caovilla's shoes as the shinning star.

Rene Caovilla Digital Content

Illustrating the international day of youth, by giving young people a voice together with John Frieda, to empower the identity of a new generation.

John Frieda Coming of Age Campaign

Guidi's art project Ful/mine is a space of interaction and discovery, unifying international artists to express themselves on various disciplines. 

Guidi Artist Mixtapes

Animating consumers to take part of the circular economy process of Levi's Italia and to aim for immediate action – here and now. 