The 2026 John Frieda relaunch is conceived as a 360° transformation, not just a product re-stage, but a redefinition of how beauty lives in everyday culture. Through interconnected activations, every consumer interaction reinforces one idea: Salon hair is not a place. It’s an attitude.

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John Frieda Relaunch Brand Activation

Vesper Milano

Through our institutional OOH photo campaign, viewers are invited to experience the Fondazione Prada not only as a place of art, but as a living space full of impetus and discovery

Fondazione Prada Institutional Photo Campaign

During Milan Design Week, a private live audio reading performance unfolded as fragments of a poem merged with live sound around Vesper Voyage's lectern, designed by Lotto Studio, conceived as both a functional and sculptural presence.

Vesper Voyage + Lotto Studio

Set within an intimate, architectural setting during Milan Design Week, Dornbracht's exclusive dinner experience becomes a moment where space, time and form converge. Designed to awaken the guests’ imagination and invite them into a state of quiet contemplation.

Dornbracht Exclusive Dinner Experience

On the occasion of Milan Design Week and Berlin Gallery Weekend, we conceived "UGG VISIONARIES", an audiovisual store installation featuring video stories from Milan and Berlin based designers, while transforming the retail space into a cultural destination rooted in creativity and community.

UGG Visionaries Store Installation and Event

Elevating Westwing's iconic Wolke Sofa from a product to cultural It-Piece, and transforming it into a physical window installation. The result is a museum-stage-inspired, high-fashion-inflected presentation that cements Wolke’s status as the first It-Sofa of the interior world.

Westwing Wolke Window Installation

Born under the moon’s fullest radiance, Vesper Voyage's second capsule collection "Cyclus" is a spiritual and artistic voyage. Aligned to lunar symbolism, circularity and repetition, each object becomes a vessel for endings and beginnings, keeping time with life and ritual.

Vesper Voyage Cyclus Campaign

With our local brand campaign "Gli Artigiani di Milano", we highlighted Birkenstock's fascination for craft and culture, by portraying and collaborating with Milanese creatives rooted in art, design, gastronomy and fashion, to unfold the new generation of artisans.

Birkenstock Local Brand Campaign

Designed to awaken all five senses, the "Sensual Space" invites Westwing's guests to slow down and reconnect with themselves and others. Offering a rare escape from the city’s constant overstimulation, while transporting them into a curated cosmos of texture, taste, and sound.

Westwing Exclusive Dinner Experience

To promote the launch of the first Birkenstock store in Milan, we established a three-days brand experience for the local community, from an immersive foraging workshop, an intimate dinner in Orto Botanico garden, to an in-store event full of Milanese traditions.

Birkenstock Three-Days Brand Experience

Our store event narrative "Sensual Living", for the German home & living brand Westwing, is encouraging consumers to go beyond a passive experience and instead to engage with all of their senses.

Westwing Store Opening Event Experiences

Our store event narrative "Sensual Living", for the German home & living brand Westwing, is encouraging consumers to go beyond a passive experience and instead to engage with all of their senses.


The first flagship store in Milan is a hub for Birkenstock lovers, but also paying tribute to the local artists, through specific physical and digital creations, which were experienced during our soft opening event. 

Birkenstock Store Soft Opening Event

For Fondazione Prada's first institutional film campaign we transformed visitors into explorers, through our visual and conceptual approach of artfully staging architecture and exhibits.

Fondazione Prada Institutional Film Campaign

Capturing the elegance and dedication of home ceremony, in an atmospheric scenography for the traditional, Milanese barber brand Eredi Zucca.

Eredi Zucca Digital Content

Blonderland is the first ever AI generated campaign of John Frieda that is visualizing the transformative aspect of blonde hair in a surrealistic environment.

John Frieda Blonderland Campaign

Entering into a constructive and creative exchange with Vesper Voyage, by crafting a corporate and visual identity that embarks a journey outside the realm of everyday perception.

Vesper Voyage Corporate and Visual Identity

Animating consumers to take part of the circular economy process of Levi's Italia and to aim for immediate action – here and now. 

Levi's Sustainability Campaign

Vesper Voyage, a brand project conceived by Vesper Milano, invites audiences to partake in a journey which transcends the everyday. Each collection will have its own theme and encompass a series of objects for everyday use.

Vesper Voyage Noctambulist Campaign

Vesper Voyage, a project conceived by Vesper Milano, invites audiences to partake in a journey which transcends the everyday. Each capsule collection has its own theme and encompass a series of objects for everyday use.

Re-contextualizing the brand legacy and identity of the premium fabric supplier Bitto, through an artistic discourse about the beauty of craftsmanship.

Bitto Rebranding

Reimagining the brand values of Romanengo 1780, while paying tribute to the legacy of a historical confectionery house. 

Romanengo 1780 Brand Campaign

A creative symbiosis between hair care brand John Frieda and ambassador Adiam Habtezion for the William Fan runway show, combined with product collaboration and influencer seeding to honor individuality.

William Fan and John Frieda Brand Collaboration

The interplay of form, nature and surface has been an elementary part of the creative exploration, to reflect the variety of 2787 perfumes.

2787 Perfumes Digital Content

Searching for a perfect moment in life, fulfilled and completely at ease with oneself, to shine bright as the finest jewelry of Christ.

Christ Autumn Campaign

A virtual boutique for handmade sweets, designed with the purpose to give the international clientele instant access to the brand universe.

Romanengo 1780 Website

A customized logo and animated visuals for Levi's Italia, to address awareness about our environment, recycled garments and immediate future.

Levi's Now Future Lettering

Creation of various visual worlds, from Alice in Wonderland to 80ies work environment, with Rene Caovilla's shoes as the shinning star.

Rene Caovilla Digital Content

Guidi's art project Ful/mine is a space of interaction and discovery, unifying international artists to express themselves on various disciplines. 